{"id":8094,"date":"2025-06-04T11:54:20","date_gmt":"2025-06-04T09:54:20","guid":{"rendered":"https:\/\/alexandrakubas.com\/?p=8094"},"modified":"2026-10-21T09:59:43","modified_gmt":"2026-10-21T07:59:43","slug":"mens-skincare-routine","status":"publish","type":"post","link":"https:\/\/alexandrakubas.com\/en\/mens-skincare-routine\/","title":{"rendered":"Men\u2019s Skincare Routine: The Best Products for Your Face, Explained by a Cosmetic Scientist"},"content":{"rendered":"\n<nav class=\"ak-topics ak-topics--post\" aria-label=\"Blog topics\"><a class=\"ak-t-blog\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/\">All<\/a><a class=\"ak-t-tradzik\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/acne\/\">Acne<\/a><a class=\"ak-t-wrazliwa\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/sensitive-skin-eczema-rosacea\/\">Sensitive skin &amp; eczema<\/a><a class=\"ak-t-skladniki\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/cosmetic-ingredients\/\">Ingredients<\/a><a class=\"ak-t-porady\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/skincare-tips\/\">Skincare tips<\/a><a class=\"ak-t-bezp\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/cosmetic-safety\/\">Safety<\/a><\/nav>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Published: 04.06.2025 | Updated: 19.10.2026 | Reading time approx. 11 min.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A good men\u2019s skincare routine doesn\u2019t need a shelf full of products \u2013 it needs the right ones. Daily shaving, thicker skin and a tendency towards oiliness all place specific demands on men\u2019s skin. In this guide, I\u2019ll walk you through the simple steps and the best skincare for men, explained from a cosmetic scientist\u2019s point of view, so your skin stays healthy and looks fresh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Have a question about your own skin? Scroll to the end of this article \u2013 <strong>I\u2019m happy to advise you by email<\/strong>.<\/em><\/p>\n\n\n\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-029ae90\" data-block-id=\"029ae90\"><p class=\"stk-table-of-contents__title\">Table of contents<\/p><ul class=\"stk-table-of-contents__table\"><li><a href=\"#key-takeaways\">Key takeaways<\/a><\/li><li><a href=\"#why-does-mens-skin-need-its-own-routine\">Why does men\u2019s skin need its own routine?<\/a><\/li><li><a href=\"#key-active-ingredients-in-mens-skincare\">Key active ingredients in men\u2019s skincare<\/a><\/li><li><a href=\"#skincare-after-shaving\">Skincare after shaving: how to soothe razor burn<\/a><\/li><li><a href=\"#how-to-choose-mens-skincare-for-your-skin-type\">How to choose men\u2019s skincare for your skin type<\/a><\/li><li><a href=\"#best-products-for-a-daily-mens-skincare-routine\">The best products for a daily men\u2019s skincare routine<\/a><\/li><li><a href=\"#spf-for-men\">SPF for men: daily sun protection<\/a><\/li><li><a href=\"#common-mens-skincare-mistakes\">Common men\u2019s skincare mistakes<\/a><\/li><li><a href=\"#summary\">Summary<\/a><\/li><li><a href=\"#faq\">Frequently asked questions<\/a><\/li><\/ul><\/nav>\n\n\n\n<h2 id=\"key-takeaways\" class=\"wp-block-heading\">Key takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A daily men\u2019s skincare routine comes down to three things: a gentle cleanser, a nourishing moisturiser and sun protection \u2013 all suited to the needs of men\u2019s skin.<\/li>\n\n\n\n<li>The most common mistakes are skipping moisturiser and using harsh cleansers that dry the skin out. After shaving, products containing allergens irritate skin that is already irritated.<\/li>\n\n\n\n<li>What works instead: products that don\u2019t strip the skin, help keep sebum in balance and soothe irritation.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"why-does-mens-skin-need-its-own-routine\" class=\"wp-block-heading\">Why does men\u2019s skin need its own routine?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/9.jpg\" alt=\"Close-up of healthy, well-moisturised male skin\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Men\u2019s skin and hormones: the science<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Men\u2019s and women\u2019s skin differ in structure and in their hormones, and that has a direct impact on how men\u2019s skin should be looked after. Men\u2019s skin is thicker overall \u2013 mainly because the dermis, the layer beneath the epidermis, is thicker \u2013 and it has a denser network of collagen fibres. That gives it a head start: signs of ageing tend to appear later. Over the years, however, men lose collagen steadily, and this eventually leads to deeper wrinkles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Testosterone plays a key role. It stimulates the sebaceous glands, so men\u2019s skin produces more sebum than women\u2019s \u2013 which raises the risk of blackheads and spots. When sebum production is excessive, it can also upset the <a href=\"https:\/\/alexandrakubas.com\/en\/how-to-care-for-your-skins-hydrolipid-barrier\/\">skin\u2019s hydrolipid barrier<\/a>, creating a vicious circle of skin problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daily shaving is a particular challenge. The blade strips away the skin\u2019s natural hydrolipid film \u2013 the mix of sebum and sweat that protects the epidermis \u2013 together with the outermost layer of skin cells. As a result, the skin loses more water (transepidermal water loss, or TEWL) and becomes more vulnerable to bacteria and pollutants. This shows up as irritation, razor burn and small red spots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that the right products make a real difference. <a href=\"https:\/\/alexandrakubas.com\/en\/product\/cream-en\/\">Cream<\/a> supports the skin\u2019s lipid barrier with baobab seed oil and cocoa butter \u2013 in an instrumental test, it reduced TEWL by an average of 33% after the very first application. <a href=\"https:\/\/alexandrakubas.com\/en\/product\/smoothing-cleanser-en\/\">Smoothing Cleanser<\/a> cleanses without stripping the hydrolipid film and helps minimise irritation, even on very <a href=\"https:\/\/alexandrakubas.com\/en\/dry-and-sensitive-skin-care-how-to-strengthen-your-skins-natural-barrier\/\">sensitive skin<\/a>.<\/p>\n\n\n\n<h2 id=\"key-active-ingredients-in-mens-skincare\" class=\"wp-block-heading\">Key active ingredients in men\u2019s skincare<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Effective skincare comes down to carefully chosen ingredients that answer the specific needs of men\u2019s skin and work together. A good place to start is a <a href=\"https:\/\/alexandrakubas.com\/en\/product\/serumq10\/\">serum with coenzyme Q10<\/a>. Its formula is a concentrated blend of bioactive oils: hemp seed oil (Cannabis Sativa) soothes irritation, black cumin seed oil (Nigella Sativa) calms inflammation-prone skin, and baobab seed oil (Adansonia Digitata) supports the hydrolipid barrier. Copaiba resin and 1% coenzyme Q10 make a powerful anti-ageing duo, while a high content of plant flavonoids brings antioxidant, antibacterial and antifungal properties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to moisturisers, unsaturated omega-6 fatty acids are key. They help balance sebum and ease the feeling of tightness, which also makes them ideal for beard care. Omega-6 fatty acids are multitaskers: they rebuild the lipid structure of the epidermis, so they benefit not only your skin but also your hair and nails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To boost your skin\u2019s metabolism, try a serum with hyaluronic acid or carrageenan. Apply it to slightly damp skin and follow straight away with a rich moisturiser. This creates occlusion \u2013 a protective seal that softens the skin and improves its elasticity, hydration and texture. Alternatively, a serum with urea or lactic acid at a low concentration (5% or less) gently removes dead skin cells and evens out skin tone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t forget antioxidants such as <a href=\"https:\/\/alexandrakubas.com\/en\/coenzyme-q10-coq10-the-science-backed-skin-benefits-you-need-to-know\/\">coenzyme Q10<\/a> and plant flavonoids, found especially in deeply coloured oils. They work on several levels at once: they support regeneration, soothe irritation, neutralise free radicals and, above all, help slow down the visible signs of ageing. In the end, the secret of effective skincare lies in synergy. Oils such as baobab and black cumin rebuild the lipid barrier, coenzyme Q10 supports collagen, AHA and BHA acids remove dead skin cells, and omega-6 fatty acids keep sebum in balance. Together, they give you more resilient skin with a more even tone and less shine.<\/p>\n\n\n\n<h2 id=\"skincare-after-shaving\" class=\"wp-block-heading\">Skincare after shaving: how to soothe razor burn<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/b5feff3c-8664-4072-a739-6961df44b9b5.png\" alt=\"Man applying a soothing cream after shaving\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Shaving leaves your skin stripped of its natural lipids. As the blade glides over your face, it removes the outermost layers of the epidermis, which dries the skin out. Dry, irritated skin can no longer do its job of protecting you from the outside world. Not only do cosmetic ingredients penetrate it more easily \u2013 so do things we\u2019d rather keep out, such as airborne microbes. That\u2019s why shaved skin so often turns red and develops small, pus-filled spots. It\u2019s also why shaving and aftershave products usually contain soothing, anti-inflammatory ingredients such as panthenol and allantoin (INCI: Panthenol, Allantoin), and often antibacterial ones too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Razor burn, shaving rash or razor bumps: what\u2019s the difference?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Razor burn<\/em> (shaving rash) is irritation caused by the blade itself \u2013 redness, stinging and tightness that appear within minutes of shaving. <em>Razor bumps<\/em> are small, sometimes pus-filled spots caused by hairs curling back into the skin (ingrown hairs). If bumps keep coming back, speak to your GP, a pharmacist or a dermatologist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you use <a href=\"https:\/\/alexandrakubas.com\/en\/product\/smoothing-cleanser-en\/\">Smoothing Cleanser<\/a>, there\u2019s another way to use it after shaving: apply it to irritated skin, leave it on for 2\u20133 minutes, then rinse. It contains o-cymen-5-ol, a nature-identical preservative (it occurs naturally in plants) with antibacterial, antifungal and antiviral properties that is gentle on the skin. Smoothing Cleanser is free from fragrance allergens, and o-cymen-5-ol is used even in products for newborns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why a standard aftershave balm isn\u2019t enough<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Look for products that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nourish the skin and rebuild its hydrolipid barrier,<\/li>\n\n\n\n<li>contain soothing ingredients such as shea butter, cocoa butter or allantoin,<\/li>\n\n\n\n<li>are free from alcohol, which dries and irritates the skin.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alexandrakubas.com\/en\/product\/cream-en\/\"><strong>Cream<\/strong><\/a><strong> is your best ally after shaving:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cocoa butter and baobab seed oil form a velvety protective film that quickly soothes irritation and eases stinging.<\/li>\n\n\n\n<li>Its hypoallergenic formula \u2013 dermatologically tested, including an extended patch test on sensitive skin \u2013 helps minimise redness, even on sensitive skin.<\/li>\n\n\n\n<li>In an instrumental test, it reduced transepidermal water loss (TEWL) by an average of 33% after a single application. Well-protected skin recovers faster from tiny razor nicks.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">How to use it after shaving<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Rinse your face with cool water.<\/li>\n\n\n\n<li>Pat your skin dry with a towel.<\/li>\n\n\n\n<li>Apply Cream \u2013 its satin texture isn\u2019t sticky and won\u2019t irritate freshly shaved skin.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Extra tip:<\/strong> if your skin is prone to strong irritation, use Smoothing Cleanser as a mask on freshly shaved skin before your moisturiser and rinse it off after 2\u20133 minutes \u2013 it works as an antibacterial mask for irritation. You can also add <a href=\"https:\/\/alexandrakubas.com\/en\/product\/serumq10\/\">Serum + Q10<\/a>: its flavonoids calm inflammation-prone skin, and coenzyme Q10 supports the renewal of damaged skin.<\/p>\n\n\n\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-196c519 is-style-default\" data-v=\"2\" data-block-id=\"196c519\"><div class=\"stk--no-padding stk-container stk-196c519-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7413\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover.jpg\" width=\"1366\" height=\"768\" alt=\"Skincare order: cleansing, toning, serum, cream\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover.jpg 1366w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover-300x169.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover-1024x576.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover-768x432.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover-800x450.jpg 800w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-196c519-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ee8b5e8\" id=\"skincare-correct-order-the-correct-way-of-applying-skincare-products\" data-block-id=\"ee8b5e8\"><p class=\"stk-block-heading__text has-text-color\">Skincare Correct Order: The Correct Way of Applying Skincare Products<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-0ae4105\" data-block-id=\"0ae4105\"><p class=\"stk-block-subtitle__text stk-subtitle\">Conscious and effective skincare is about active ingredients, but also the correct order of applying them. Find out how to do it right<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-dfd9163\" data-block-id=\"dfd9163\"><p class=\"stk-block-text__text\">Conscious facial care is based not only on selecting the right active ingredients but also on applying skincare products properly and in the correct order. The order in which skincare products are applied determines their\u2026<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-eb1005b\" data-block-id=\"eb1005b\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-29932fc\" data-block-id=\"29932fc\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/\"><span class=\"stk-button__inner-text\">Read more<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<h2 id=\"how-to-choose-mens-skincare-for-your-skin-type\" class=\"wp-block-heading\">How to choose men\u2019s skincare for your skin type<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/2f0540a5-6780-4c8d-9ea4-4128085ae8d9.png\" alt=\"Man choosing skincare products for his skin type\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Oily or acne-prone skin:<\/strong> don\u2019t try to mattify it \u2013 help it find its balance instead. <a href=\"https:\/\/alexandrakubas.com\/en\/product\/smoothing-cleanser-en\/\">Smoothing Cleanser<\/a> gently exfoliates, while Cream supplies fatty acids and limits water loss, which indirectly helps keep sebum production in balance. In my eight years of working with this formula \u2013 including on oily skin \u2013 I haven\u2019t seen it clog pores.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/alexandrakubas.com\/en\/dry-and-sensitive-skin-care-how-to-strengthen-your-skins-natural-barrier\/\">Sensitive skin<\/a>:<\/strong> choose hypoallergenic formulas. Cream \u2013 dermatologically tested, including an extended patch test on sensitive skin \u2013 protects and supports regeneration with shea butter and cocoa butter.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Remember:<\/strong> cleansing in the morning is a must \u2013 and not with water alone, but with a proper cleanser. By morning, your skin is covered in dust, sebum, sweat, bacteria and mites. Don\u2019t apply moisturiser to skin like that without cleansing it first.<\/p>\n\n\n\n<h2 id=\"best-products-for-a-daily-mens-skincare-routine\" class=\"wp-block-heading\">The best products for a daily men\u2019s skincare routine<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/05\/kolejnosc-nakladania-kosmetykow-min.jpg\" alt=\"Men\u2019s skincare routine: Smoothing Cleanser, thermal water spray, Serum + Q10 and Cream\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A simple two-step routine: cleanse, then care<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. Smoothing Cleanser \u2013 smart cleansing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Skip harsh, drying face washes and choose this multitasking product with micro-particles (under 100 microns) instead. It:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>effectively removes dirt, sebum and dead skin cells,<\/li>\n\n\n\n<li>protects the hydrolipid barrier,<\/li>\n\n\n\n<li>works morning and evening \u2013 in the morning, it removes sebum and leftover night cream.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In an instrumental test, it reduced the visibility of pores by an average of 39.4% (I explain what that means in my <a href=\"https:\/\/alexandrakubas.com\/en\/enlarged-pores-on-face\/\">article on enlarged pores<\/a>) and improved skin smoothness by an average of 16.8% after 7 days.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Cream \u2013 moisture without compromise<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A hypoallergenic moisturiser with a unique, fluffy texture that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>helps keep sebum in balance thanks to unsaturated fatty acids,<\/li>\n\n\n\n<li>forms an invisible protective layer without feeling greasy,<\/li>\n\n\n\n<li>suits oily, sensitive and acne-prone skin.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">In an instrumental test, it improved skin firmness by an average of 75% and hydration by an average of 35% after 4 weeks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For more intensive care, add <a href=\"https:\/\/alexandrakubas.com\/en\/product\/serumq10\/\">Serum + Q10<\/a> to this routine. It\u2019s made for skin that needs regeneration: a luxurious formula that not only cares for acne-prone skin but also works as an anti-ageing treatment, visibly smoothing fine lines around the eyes and nasolabial folds. Below are photos from our instrumental test on dry, normal and combination skin: after 6 weeks of use, wrinkle size was reduced by an average of 18.2%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks.jpg\" alt=\"Serum + Q10 instrumental test on dry, normal and combination skin: wrinkles around the eye before and after 6 weeks\" class=\"wp-image-8090\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks.jpg 2560w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks-300x300.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks-1024x1024.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks-150x150.jpg 150w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks-768x768.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks-1536x1536.jpg 1536w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks-2048x2048.jpg 2048w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks-600x600.jpg 600w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks-800x800.jpg 800w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks-100x100.jpg 100w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/serum-q10-instrumental-test-wrinkles-6-weeks-50x50.jpg 50w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How to use each product, step by step<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">1. <a href=\"https:\/\/alexandrakubas.com\/en\/product\/smoothing-cleanser-en\/\">Smoothing Cleanser<\/a> (50 ml) \u2013 your 3-in-1: face wash, scrub and mask<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Apply a pea-sized amount to dry skin (if your skin is dry, use a little more at first). Spread it over your whole face, including around the eyes and mouth, and leave it for 1\u20132 minutes to soften the skin. Then massage for 60 seconds \u2013 and do watch the clock, because a minute is longer than you think! Finally, rinse with lukewarm or, ideally, cool water. Hot water washes lipids out of the skin barrier, while lukewarm or cool water leaves your skin smoother and less tight.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">2. <a href=\"https:\/\/alexandrakubas.com\/en\/product\/serumq10\/\">Serum + Q10<\/a> (30 ml) \u2013 optional regenerating boost<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">After cleansing, gently pat your face dry with a towel, then spritz it with thermal water (Av\u00e8ne is my tried-and-tested recommendation, but you can choose another). Straight away, put 3\u20134 drops of serum into your palms, rub them together and press onto your damp skin. Massage for 10\u201315 seconds until the water evaporates \u2013 this creates occlusion, which boosts the effect of the active ingredients.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">3. <a href=\"https:\/\/alexandrakubas.com\/en\/product\/cream-en\/\">Cream<\/a> (50 ml) \u2013 the multitasking must-have<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Apply it straight after the serum, while your skin is still damp \u2013 this is the key to getting the most out of it. You can also mix both products in your palm before applying, although Cream works brilliantly on its own too. Whichever you choose, massage your face for 10\u201315 seconds until the water evaporates. After shaving, apply a thicker layer, like a dressing \u2013 cocoa butter soothes irritation straight away. You can also use the same cream on your body, wherever your skin needs moisture, firming or smoothing.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Why this routine works<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smoothing Cleanser cleanses, exfoliates and cares for your skin in one step.<\/li>\n\n\n\n<li>The \u2018serum on damp skin + Cream\u2019 sequence creates an occlusive barrier that improves the absorption of active ingredients.<\/li>\n\n\n\n<li>Cream\u2019s versatility makes it a practical choice for men who value a minimalist routine.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">On shaving days, swap the 60-second massage with Smoothing Cleanser for a 2\u20133-minute mask \u2013 the ingredients will soften the skin and reduce the risk of irritation.<\/p>\n<\/blockquote>\n\n\n\n<h2 id=\"spf-for-men\" class=\"wp-block-heading\">SPF for men: daily sun protection<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/images.surferseo.art\/91468b4a-95c6-44f6-bc93-10d5b46bd9e9.png\" alt=\"Man applying sunscreen to his face\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sun protection should be part of your routine every single day \u2013 SPF 30 or higher, reapplied every two hours when you\u2019re outdoors. I understand that suncream isn\u2019t exactly the product men dream of, mostly because of its texture. But there are excellent formulas out there that don\u2019t feel sticky. One of them is <a href=\"https:\/\/www.laboratoires-biarritz.com\/fr\/solaire\/212-creme-solaire-visage-teintee-spf50-certifiee-bio.html\" target=\"_blank\" rel=\"noreferrer noopener\">Biarritz Cr\u00e8me Solaire Teint\u00e9e SPF50<\/a>. You need to choose a shade that matches your skin \u2013 although it adds a hint of colour, it isn\u2019t make-up. My husband uses it and is very happy with it. Thanks to fine light-reflecting particles, it leaves the skin with a healthy glow while still looking natural.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not sure which type of filter to choose? I explain the difference in my guide to <a href=\"https:\/\/alexandrakubas.com\/en\/mineral-vs-chemical-sunscreen\/\">mineral vs chemical sunscreen<\/a>.<\/p>\n\n\n\n<h2 id=\"common-mens-skincare-mistakes\" class=\"wp-block-heading\">Common men\u2019s skincare mistakes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Some habits don\u2019t just make it harder to keep your skin healthy \u2013 they can actually make it worse. One of the most common is skipping moisturiser day after day, which inevitably leads to dry skin. Another is using drying face washes \u2013 or skipping cleansing in the morning altogether, or washing with water alone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regular exfoliation before shaving helps a lot, because it reduces the risk of ingrown hairs and razor bumps, which otherwise lead to persistent irritation. If bumps after shaving keep coming back, see your GP, a pharmacist or a dermatologist, who can recommend the right treatment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to shave without irritating your skin<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Shave after a shower<\/strong>, when warm water has already softened your stubble.<\/li>\n\n\n\n<li><strong>Go with the grain.<\/strong> Shave in the direction your hair grows.<\/li>\n\n\n\n<li><strong>Don\u2019t press or stretch your skin.<\/strong> Let a sharp blade do the work.<\/li>\n\n\n\n<li><strong>Rinse the blade after every stroke<\/strong> and replace it every 5\u20137 shaves. If you get razor bumps, try a razor with fewer blades.<\/li>\n\n\n\n<li><strong>Finish gently.<\/strong> Rinse with cool water, pat dry and apply Cream straight away.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Discover Pure Raw Rich skincare:<\/strong><\/p>\n\n\n\n<style>.ak-product-cards>.wp-block-column{align-self:stretch!important;display:flex;flex-direction:column}.ak-product-cards .stk-block-card{flex:1 1 auto;display:flex;flex-direction:column;margin-bottom:0}.ak-product-cards .stk-block-card>.stk-container{flex:1 1 auto;display:flex;flex-direction:column}.ak-product-cards .stk-block-card__content{flex:1 1 auto;display:flex;flex-direction:column}.ak-product-cards .stk-block-card__content>.stk-inner-blocks{flex:1 1 auto;display:flex;flex-direction:column}.ak-product-cards .stk-block-card__content .stk-block-button-group{margin-top:auto}.ak-product-cards .stk-block-card .stk-block-card__image{height:auto!important;aspect-ratio:1\/1}.ak-product-cards .stk-block-card .stk-block-card__image img{object-fit:contain!important;object-position:50% 50%!important;width:100%;height:100%}.ak-product-cards .stk-block-card .stk-block-card__content{padding:20px 16px!important}.ak-product-cards .stk-block-card .stk-block-subtitle__text{font-size:14px!important;line-height:1.5!important;word-break:normal!important;overflow-wrap:normal!important;hyphens:manual!important}.ak-product-cards .stk-block-card .stk-button{padding-left:16px!important;padding-right:16px!important}.ak-product-cards .stk-block-card .stk-block-button-group .stk-button-group,.ak-product-cards .stk-block-card .stk-block-button,.ak-product-cards .stk-block-card .stk-button{width:100%}.ak-product-cards .stk-block-card .stk-button{justify-content:center;padding-left:8px!important;padding-right:8px!important}.ak-product-cards .stk-block-card .stk-button__inner-text{white-space:nowrap;font-size:14px!important}<\/style>\n\n\n\n<div class=\"wp-block-columns ak-product-cards is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-6918a0d is-style-default\" data-v=\"2\" data-block-id=\"6918a0d\"><style>.stk-6918a0d {opacity:1 !important;}.stk-6918a0d .stk-block-card__image{height:249px !important;}.stk-6918a0d .stk-block-card__image img{transform:scale(1) !important;object-position:56.00000000000001% 73% !important;}<\/style><div class=\"stk--no-padding stk-container stk-6918a0d-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-6342\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1.jpg\" width=\"2048\" height=\"2048\" alt=\"Gentle Gel \u2013 gentle facial cleansing gel\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1.jpg 2048w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-300x300.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-1024x1024.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-150x150.jpg 150w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-768x768.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-1536x1536.jpg 1536w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-600x600.jpg 600w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-800x800.jpg 800w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-100x100.jpg 100w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-50x50.jpg 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-6918a0d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-729bf1a\" id=\"crea\" data-block-id=\"729bf1a\"><style>.stk-729bf1a {margin-bottom:6px !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><strong>Gentle Gel<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">500 ml<\/p>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-79374c9\" data-block-id=\"79374c9\"><p class=\"stk-block-subtitle__text stk-subtitle\">Gentle cleansing with prebiotics and a chelating agent<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-37225cf\" data-block-id=\"37225cf\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-center stk-block stk-e4f838b\" data-block-id=\"e4f838b\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/alexandrakubas.com\/en\/product\/gentle-gel\/\"><span class=\"stk-button__inner-text\">View Gentle Gel<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-stackable-card alignfull stk-block-card stk-block stk-2724130 is-style-default\" data-v=\"2\" data-block-id=\"2724130\"><style>.stk-2724130 .stk-block-card__image{height:249px !important;}<\/style><div class=\"stk--no-padding stk-container stk-2724130-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-4391\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB.jpg\" width=\"2048\" height=\"2048\" alt=\"Smoothing Cleanser \u2013 facial cleanser\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB.jpg 2048w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-300x300.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-1024x1024.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-150x150.jpg 150w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-768x768.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-1536x1536.jpg 1536w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-600x600.jpg 600w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-800x800.jpg 800w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-100x100.jpg 100w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-50x50.jpg 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-2724130-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9b2c77e\" id=\"smo\" data-block-id=\"9b2c77e\"><style>.stk-9b2c77e {margin-bottom:6px !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><strong>Smoothing Cleanser<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">50 ml<\/p>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-1de9832\" data-block-id=\"1de9832\"><p class=\"stk-block-subtitle__text stk-subtitle\">Hydrates, softens and smooths<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-968b836\" data-block-id=\"968b836\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c980d30\" data-block-id=\"c980d30\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/alexandrakubas.com\/en\/product\/smoothing-cleanser-en\/\"><span class=\"stk-button__inner-text\">View Cleanser<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-eafb0fe is-style-default\" data-v=\"2\" data-block-id=\"eafb0fe\"><style>.stk-eafb0fe {opacity:1 !important;}.stk-eafb0fe .stk-block-card__image{height:249px !important;}.stk-eafb0fe .stk-block-card__image img{transform:scale(1) !important;object-position:56.00000000000001% 73% !important;}<\/style><div class=\"stk--no-padding stk-container stk-eafb0fe-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-4399\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB.jpg\" width=\"2048\" height=\"2048\" alt=\"Cream \u2013 face cream made with oils and butters\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB.jpg 2048w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-300x300.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-1024x1024.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-150x150.jpg 150w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-768x768.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-1536x1536.jpg 1536w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-600x600.jpg 600w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-800x800.jpg 800w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-100x100.jpg 100w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-50x50.jpg 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-eafb0fe-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ba30c1e\" id=\"crea\" data-block-id=\"ba30c1e\"><style>.stk-ba30c1e {margin-bottom:6px !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><strong>Cream<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">50 ml<\/p>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-d46d6cc\" data-block-id=\"d46d6cc\"><p class=\"stk-block-subtitle__text stk-subtitle\">Supports your skin\u2019s natural regeneration<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0feb192\" data-block-id=\"0feb192\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-center stk-block stk-da1a178\" data-block-id=\"da1a178\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/alexandrakubas.com\/en\/product\/cream-en\/\"><span class=\"stk-button__inner-text\">View Cream<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-7faf1c7 is-style-default\" data-v=\"2\" data-block-id=\"7faf1c7\"><style>.stk-7faf1c7 .stk-block-card__image{height:249px !important;}<\/style><div class=\"stk--no-padding stk-container stk-7faf1c7-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-4401\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB.jpg\" width=\"2048\" height=\"2048\" alt=\"Serum + Q10 \u2013 antioxidant face serum with coenzyme Q10\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB.jpg 2048w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-300x300.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-1024x1024.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-150x150.jpg 150w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-768x768.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-1536x1536.jpg 1536w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-600x600.jpg 600w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-800x800.jpg 800w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-100x100.jpg 100w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-50x50.jpg 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-7faf1c7-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e275428\" id=\"strong-serum-q-10-strong\" data-block-id=\"e275428\"><style>.stk-e275428 {margin-bottom:6px !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><strong>Serum + Q10<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">30 ml<\/p>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-a6c76d0\" data-block-id=\"a6c76d0\"><p class=\"stk-block-subtitle__text stk-subtitle\">Antioxidant serum with omega fatty acids and coenzyme Q10<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-b7790ae\" data-block-id=\"b7790ae\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-center stk-block stk-9811a84\" data-block-id=\"9811a84\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/alexandrakubas.com\/en\/product\/serumq10\/\"><span class=\"stk-button__inner-text\">View Serum<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"summary\" class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A simple path to healthy skin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Men\u2019s skin needs smart care, because its structure \u2013 thicker skin and higher sebum production \u2013 creates its own challenges. Daily shaving also weakens the skin\u2019s natural hydrolipid barrier, which leads to water loss and irritation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, Smoothing Cleanser replaces harsh face washes. It cleanses gently and protects the skin\u2019s lipid film \u2013 in an instrumental test, it reduced the visibility of pores by an average of 39.4% after just one week. Second, Serum + Q10 and Cream applied to damp skin create occlusion that improves the absorption of active ingredients. The results are tangible: an average 75% improvement in firmness with Cream after 4 weeks, plus deep regeneration from the serum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After shaving, Cream works like an instant dressing. Its cocoa butter soothes irritation, and it reduced transepidermal water loss by an average of 33% after a single application. Used as a 2\u20133-minute mask, Smoothing Cleanser draws on antibacterial o-cymen-5-ol to help prevent spots. Avoid drying products \u2013 paradoxically, they make your skin produce more sebum \u2013 and don\u2019t skip cleansing in the morning: it removes sebum and leftover night cream before you apply your moisturiser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the end, healthy skin isn\u2019t about complicated rituals \u2013 it\u2019s about using three tested products consistently. As my husband, who uses the Biarritz SPF, puts it: \u2018Even suncream can be comfortable if it doesn\u2019t leave a sticky layer.\u2019 Choose wisely, and your skin will reward you with a healthy look, effortlessly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019d like advice on your own skin, write to me at <a href=\"mailto:contact@alexandrakubas.com\">contact@alexandrakubas.com<\/a> \u2013 my skincare consultations by email are free.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Aleksandra Kubas-Maliszewska<\/em><\/strong><\/p>\n\n\n        <div class=\"wpo-gr-form-wrapper-v2\">\n            <div class=\"wpo-gr-form-inner-v2\">\n                <h3 class=\"wpo-gr-headline-v2\">Free email consultation<\/h3>\n\n                <div class=\"wpo-gr-copy-v2\">\n                    <p>Not sure how to build a skincare routine for your skin? Join the Pure Raw Rich newsletter and get a free email consultation with me.<\/p>\n                <\/div>\n\n                <div class=\"wpo-gr-panel-v2\">\n                    <p class=\"wpo-gr-note-v2\">I\u2019m a cosmetic scientist and the founder of Pure Raw Rich.<\/p>\n\n                    <form class=\"wpo-gr-form wpo-gr-form-v2\">\n                        <p class=\"wpo-gr-field wpo-gr-field-v2\">\n                            <input\n                                type=\"email\"\n                                name=\"email\"\n                                class=\"wpo-gr-input wpo-gr-input-v2\"\n                                placeholder=\"Sign up for the newsletter\"\n                                required\n                            >\n\n                            <button type=\"submit\" class=\"wpo-gr-button wpo-gr-button-v2\">\n                                JOIN US                            <\/button>\n                        <\/p>\n\n                        <p class=\"wpo-gr-field wpo-gr-checkbox wpo-gr-checkbox-v2\">\n                            <label>\n                                <input type=\"checkbox\" name=\"consent\" required>\n                                <span>By continuing, you accept the privacy policy<\/span>\n                            <\/label>\n                        <\/p>\n\n                        <div class=\"wpo-gr-messages\"><\/div>\n                    <\/form>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">Frequently asked questions<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1792400000000\"><strong class=\"schema-faq-question\"><strong>Why is men\u2019s skin more prone to acne?<\/strong><\/strong> <p class=\"schema-faq-answer\">Testosterone stimulates the sebaceous glands, so men\u2019s skin produces more sebum. This makes it oilier and more prone to blackheads and spots.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792400000001\"><strong class=\"schema-faq-question\"><strong>Should men use a moisturiser every day?<\/strong><\/strong> <p class=\"schema-faq-answer\">Yes. Every man should moisturise daily to prevent dryness and irritation \u2013 and that includes oily skin.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792400000002\"><strong class=\"schema-faq-question\"><strong>What should a face cream for after shaving contain?<\/strong><\/strong> <p class=\"schema-faq-answer\">Look for nourishing ingredients that moisturise and support the skin\u2019s regeneration. Choosing hypoallergenic products also reduces the risk of irritation.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792400000003\"><strong class=\"schema-faq-question\"><strong>Why is sun protection so important?<\/strong><\/strong> <p class=\"schema-faq-answer\">Every skin type \u2013 even thick men\u2019s skin \u2013 needs protection from UV radiation, especially after shaving.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792400000004\"><strong class=\"schema-faq-question\"><strong>Do men need a separate eye cream?<\/strong><\/strong> <p class=\"schema-faq-answer\">No. Serum + Q10 and Cream are formulated for the eye area too, so you don\u2019t need a separate eye cream.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1792400000005\"><strong class=\"schema-faq-question\"><strong>What is the 4-2-4 cleansing rule, and do you need it?<\/strong><\/strong> <p class=\"schema-faq-answer\">It\u2019s a trend that suggests cleansing your face for up to ten minutes. You don\u2019t need it: 60 seconds of massage with a gentle cleanser is enough. Cleansing also exfoliates, so washing for longer only irritates the skin and increases water loss (TEWL).<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Published: 04.06.2025 | Updated: 19.10.2026 | Reading time approx. 11 min. A good men\u2019s skincare routine doesn\u2019t need a shelf full of products \u2013 it needs the right ones. Daily shaving, thicker skin and a tendency towards oiliness all place specific demands on men\u2019s skin. In this guide, I\u2019ll walk you through the simple steps [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,103],"tags":[],"class_list":["post-8094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-mens-skincare"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Men\u2019s Skincare Routine: The Best Products for Your Face<\/title>\n<meta name=\"description\" content=\"A cosmetic scientist\u2019s simple men\u2019s skincare routine: the best face wash, moisturiser and SPF for men \u2013 plus how to soothe razor burn after shaving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrakubas.com\/en\/mens-skincare-routine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Men\u2019s Skincare Routine: The Best Products for Your Face\" \/>\n<meta property=\"og:description\" content=\"A cosmetic scientist\u2019s simple men\u2019s skincare routine: the best face wash, moisturiser and SPF for men \u2013 plus how to soothe razor burn after shaving.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrakubas.com\/en\/mens-skincare-routine\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandra Kubas\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-04T09:54:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-21T07:59:43+00:00\" \/>\n<meta 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