{"id":1936,"date":"2025-02-28T13:42:40","date_gmt":"2025-02-28T12:42:40","guid":{"rendered":"https:\/\/alexandrakubas.com\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/"},"modified":"2026-10-22T17:34:00","modified_gmt":"2026-10-22T15:34:00","slug":"skincare-correct-order-the-correct-way-of-applying-skincare-products","status":"publish","type":"post","link":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/","title":{"rendered":"Skincare Correct Order: The Correct Way of Applying Skincare Products"},"content":{"rendered":"\n<nav class=\"ak-topics ak-topics--post\" aria-label=\"Blog topics\"><a class=\"ak-t-blog\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/\">All<\/a><a class=\"ak-t-tradzik\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/acne\/\">Acne<\/a><a class=\"ak-t-wrazliwa\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/sensitive-skin-eczema-rosacea\/\">Sensitive skin &amp; eczema<\/a><a class=\"ak-t-skladniki\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/cosmetic-ingredients\/\">Ingredients<\/a><a class=\"ak-t-porady\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/skincare-tips\/\">Skincare tips<\/a><a class=\"ak-t-bezp\" href=\"https:\/\/alexandrakubas.com\/en\/category\/blog-en\/cosmetic-safety\/\">Safety<\/a><\/nav>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Published: 28.02.2025 | Updated: 26.05.2025 | Reading time approx. 8 min.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conscious facial care is based not only on selecting the right active ingredients but also on applying skincare products properly and in the correct order. The order in which skincare products are applied determines their effectiveness and can significantly impact various skin types and conditions, including delicate skin and oily skin. Incorrect layering may weaken the effects of the products or lead to skin concerns such as irritation and dryness, or exacerbation of existing skin conditions. Since the epidermis has a limited ability to absorb ingredients, following the correct order to apply skincare products is essential. Lightweight, water-based, and moisturizing products should be applied first, while richer, oil-based products such as facial oils, and emollients should be used last. Does this sound complicated? In this article, we will explain step by step the skincare routine steps for <strong>applying products in the correct order.<\/strong>      <\/p>\n\n\n\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-2239afe\" data-block-id=\"2239afe\"><p class=\"stk-table-of-contents__title\">Table of Contents<\/p><ul class=\"stk-table-of-contents__table\"><li><a href=\"#understanding-your-skin-type\">Understanding Your Skin Type<\/a><\/li><li><a href=\"#cleansing-the-first-step-to-healthy-skin\">Cleansing \u2013 The First Step to Healthy Skin<\/a><\/li><li><a href=\"#how-long-should-you-cleanse-your-face\">How long should you cleanse your face?<\/a><\/li><li><a href=\"#restoring-skin-balance-the-role-of-toning-for-sensitive-skin\">Restoring Skin Balance \u2013 The Role of Toning for Sensitive Skin<\/a><\/li><li><a href=\"#serum-concentrated-active-ingredients\">Serum \u2013 Concentrated Active Ingredients<\/a><\/li><li><a href=\"#cream-effective-skin-protection\">Cream \u2013 Effective Skin Protection<\/a><\/li><li><a href=\"#additional-skincare-steps\">Additional Skincare Steps<\/a><\/li><\/ul><\/nav>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/05\/kolejnosc-nakladania-kosmetykow-min-1024x576.jpg\" alt=\"In what order to apply skincare products\" class=\"wp-image-2283\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/05\/kolejnosc-nakladania-kosmetykow-min-1024x576.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/05\/kolejnosc-nakladania-kosmetykow-min-300x169.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/05\/kolejnosc-nakladania-kosmetykow-min-768x432.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/05\/kolejnosc-nakladania-kosmetykow-min-800x450.jpg 800w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/05\/kolejnosc-nakladania-kosmetykow-min.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"understanding-your-skin-type\" class=\"wp-block-heading\">Understanding Your Skin Type<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An important point at the beginning of your skincare routine is to understand your skin type, whether it&#8217;s oily skin, dry skin, or sensitive skin. To discover this process step by step, check our <a href=\"https:\/\/alexandrakubas.com\/en\/the-complete-guide-how-to-recognize-your-skin-type\/\" target=\"_blank\" rel=\"noreferrer noopener\">Complete Guide: How To Recognize Your Skin Type.<\/a><\/p>\n\n\n\n<h2 id=\"cleansing-the-first-step-to-healthy-skin\" class=\"wp-block-heading\">Cleansing \u2013 The First Step to Healthy Skin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Proper cleansing is the absolute foundation of effective skincare routine. Without it, even the most expensive cosmetics will not be able to work, and it can compromise the skin barrier. Every day, the skin is exposed to air pollution, bacteria, dust, and sebum, which can clog pores, lead to excess oil, and cause imperfections.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cleansing should be gentle yet thorough to avoid disrupting the skin\u2019s hydrolipid barrier and causing skin concerns, especially for those with sensitive skin. The correct cleansing sequence includes: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Makeup Removal <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In the evening, removing makeup and sunscreen is essential, as they can be difficult to wash off with just water or water-based cleansers. Most SPF filters and makeup products, especially waterproof ones, contain hydrophobic substances that resist water and sweat, necessitating the use of an oil-based cleanser. If not properly removed, they can remain on the skin for hours, weakening the skin\u2019s barrier function and leading to skin concerns. <strong>Accumulated impurities and sebum provide a breeding ground for bacteria<\/strong>, increasing the risk of inflammation and breakouts. A micellar water or an oil-based cleanser is recommended for makeup removal to effectively dissolve makeup and excess oil. Additionally, proper removal of sunscreen is crucial to prevent skin damage and reduce the risk of skin cancer, and maintain a healthy skin barrier.     <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Deep Cleansing Routine<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After makeup removal, a gentle cleansing product should be used to thoroughly clean the skin and prepare it for the next skincare routine steps. When choosing a cleanser,<strong> focus on key ingredients rather than marketing claims targeting specific skin types<\/strong>. For example, many &#8220;gels for oily and combination skin&#8221; contain strong detergents that aggressively remove sebum, disrupting the hydrolipid barrier. In response, the skin produces even more oil, leading to excess oil and shine. To prevent this, opt for mild cleansing products with gentle surfactants and emollients that effectively remove impurities without stripping the skin\u2019s natural protective layer, maintaining the skin&#8217;s pH balance.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/alexandrakubas.com\/en\/product\/smoothing-cleanser-en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smoothing Cleanser by Alexandra Kubas<\/a> is a great example of an oil-based cleanser that combines cleansing and care, suitable for various skin types. Its rich, creamy texture with polishing particles gently exfoliates dead skin cells, while the formula, based on coconut oil and other emollients, effectively dissolves sebum, makeup, and SPF residues, following the principle of <strong>&#8220;oil dissolves oil&#8221;<\/strong>. This ensures thorough cleansing without excessive dryness or tightness, helping to maintain the skin\u2019s balance and healthy skin appearance.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/05\/oczyszczanie-skory-cleanser.jpg\" alt=\"Applying skincare to the face\"\/><\/figure>\n\n\n\n<h2 id=\"how-long-should-you-cleanse-your-face\" class=\"wp-block-heading\">How long should you cleanse your face?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This cleansing routine step should last <strong>at least 60 seconds<\/strong> to effectively remove impurities and allow cleansing agents to work properly.<\/p>\n\n\n\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-65e4d31 is-style-default\" data-v=\"2\" data-block-id=\"65e4d31\"><div class=\"stk--no-padding stk-container stk-65e4d31-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8477\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/how-to-know-your-skin-type-cover.jpg\" width=\"1366\" height=\"768\" alt=\"Skin types - normal, dry, oily and combination\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/how-to-know-your-skin-type-cover.jpg 1366w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/how-to-know-your-skin-type-cover-300x169.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/how-to-know-your-skin-type-cover-1024x576.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/how-to-know-your-skin-type-cover-768x432.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/how-to-know-your-skin-type-cover-800x450.jpg 800w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-65e4d31-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7fc563f\" id=\"the-complete-guide-how-to-recognize-your-skin-type\" data-block-id=\"7fc563f\"><p class=\"stk-block-heading__text has-text-color\">How to know your skin type: a simple test and the right care<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-8aa2f54\" data-block-id=\"8aa2f54\"><p class=\"stk-block-subtitle__text stk-subtitle\">Find out your skin type with a simple test at home and learn how to care for it.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0a43dc2\" data-block-id=\"0a43dc2\"><p class=\"stk-block-text__text\">Knowing your skin type is the starting point for any skincare routine. Here is a simple test you can do at home.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-e904f5c\" data-block-id=\"e904f5c\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-d664481\" data-block-id=\"d664481\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/alexandrakubas.com\/en\/the-complete-guide-how-to-recognize-your-skin-type\/\"><span class=\"stk-button__inner-text\">Read more<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<h2 id=\"restoring-skin-balance-the-role-of-toning-for-sensitive-skin\" class=\"wp-block-heading\">Restoring Skin Balance \u2013 The Role of Toning for Sensitive Skin<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When searching for information on the correct skincare order<\/strong>, most sources recommend using toners. This is a somewhat controversial topic since good, gentle cleansers are formulated not to disrupt the skin\u2019s natural pH, <strong>making toning unnecessary<\/strong>. However, the market promotes products labeled as \u201cbalancing toner\u201d or \u201cacne-fighting toner,\u201d suggesting that skincare is incomplete without them. In reality, this is similar to the issue with facial cleansers \u2013 if you don\u2019t analyze the ingredients, you may end up using a product with strong acids or fragrances that can cause irritation and dryness. If you enjoy this step, <strong>opt for thermal water instead of a traditional toner<\/strong>, as it provides minerals, soothes the skin, and does not disrupt the skin\u2019s protective barrier.    <\/p>\n\n\n\n<h2 id=\"serum-concentrated-active-ingredients\" class=\"wp-block-heading\">Serum \u2013 Concentrated Active Ingredients<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many people wonder <strong>what comes first \u2013 cream or serum?<\/strong> The answer depends on whether the serum has a water or oil base, and whether the cream is oil-based or an emulsion. A universal rule applies: skincare products should be applied from the lightest (water-based) to the heaviest (oil-based). This way, occlusion is created, trapping moisture within the skin.    <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For evening skincare, <strong>should you apply a night cream after serum?<\/strong> If the serum is oil-based, it alone protects against moisture loss. If it is water-based, a cream should always be applied afterward to seal in hydration. Another common question is: <strong>how long should you wait before applying cream after serum?<\/strong> It is best to apply the cream immediately, before the water-based serum evaporates. If the serum is anhydrous and oil-based, the same rule applies &#8211; apply the cream right after or mix both products in your hand before application.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choose products that stimulate the skin\u2019s natural processes. While the skin has the ability to regenerate, factors such as aging, UV radiation, and oxidative stress slow these processes down. A good serum should <strong>boost collagen synthesis, support epidermal repair mechanisms, and protect skin cells from damage.<\/strong> <a href=\"https:\/\/alexandrakubas.com\/en\/product\/serumq10\/\" target=\"_blank\" rel=\"noreferrer noopener\">Serum +Q10 by Alexandra Kubas<\/a> contains <strong>coenzyme Q10<\/strong>, a powerful antioxidant that combats free radicals and reduces signs of aging.<\/p>\n\n\n\n<h2 id=\"cream-effective-skin-protection\" class=\"wp-block-heading\">Cream \u2013 Effective Skin Protection<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you know what to apply first &#8211; cream or serum &#8211; let\u2019s move on to the next skincare step. A cream acts as a protective layer, helping to maintain the <strong>skin\u2019s hydrolipid balance<\/strong>. After applying a serum, the skin receives a concentrated dose of active ingredients, but the cream prevents them from evaporating quickly and strengthens the natural barrier of the epidermis. Additionally, <strong>it provides emollients and lipids that seal the stratum corneum and reduce transepidermal water loss (TEWL)<\/strong>. Facial oils are also essential treatment products that should be prioritized in terms of expense and applied last in the regimen to maximize their effectiveness.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A common mistake is choosing a \u201clight\u201d cream, especially for oily or combination skin. This often leads to unsatisfactory results &#8211; excess oiliness remains, and hydration is short-lived. This happens because many lightweight formulas contain mostly water and only a small amount of emollients and emulsifiers. After application, the water evaporates quickly, leaving the skin almost unprotected. The thin oil layer left behind is too weak to effectively lock in moisture and shield against external factors. <strong>A better solution is water-free creams, butters, or oils that provide essential lipids and strengthen the skin\u2019s barrier. Omega-6 fatty acids help regulate sebum production. Regular use of lipid-rich products dilutes sebum, reduces oiliness, and minimizes blackheads. <\/strong> An ideal product for this stage is <a href=\"https:\/\/alexandrakubas.com\/en\/product\/cream-en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cream by Alexandra Kubas<\/a>. It contains shea butter, cocoa butter, and baobab seed oil, which regenerate the skin and protect it from external aggressors. Thanks to its rich yet well-absorbed formula, it does not leave a greasy residue but provides a satin finish and long-lasting comfort.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/alexandrakubas.com\/en\/product\/cream-en\/\"><img decoding=\"async\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/05\/cream.jpg\" alt=\"Cream \u2013 Pure Raw Rich\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"630\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-layering-order.jpg\" alt=\"Skincare layering: water-based products first, oil-based water-free products last\" class=\"wp-image-7757\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-layering-order.jpg 1366w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-layering-order-300x138.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-layering-order-1024x472.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-layering-order-768x354.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-layering-order-800x369.jpg 800w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><\/figure>\n\n\n\n<h2 id=\"additional-skincare-steps\" class=\"wp-block-heading\">Additional Skincare Steps<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Besides daily skincare rituals, incorporating additional treatments can enhance skin regeneration and overall condition. Peelings help remove dead skin cells, improving the absorption of active ingredients and smoothing skin texture. Choose gentle enzyme or fine-grain exfoliants to avoid damaging the protective barrier. Face masks deliver concentrated nutrients &#8211; depending on the type, they can hydrate, soothe, or purify. Smoothing Cleanser by Alexandra Kubas can be used as a gentle exfoliant and mask, helping to smooth the skin and unclog pores. Facial massage stimulates microcirculation, supports collagen production, and relieves muscle tension, promoting a healthier complexion. You can use Cream: Woody, a pleasantly scented version of the classic Cream, for this purpose. Lastly, remember to apply a high-SPF sunscreen daily, regardless of the season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope this guide to the correct skincare order helps you put our tips into practice!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Discover Pure Raw Rich skincare:<\/strong><\/p>\n\n\n\n<style>.ak-product-cards>.wp-block-column{align-self:stretch!important;display:flex;flex-direction:column}.ak-product-cards .stk-block-card{flex:1 1 auto;display:flex;flex-direction:column;margin-bottom:0}.ak-product-cards .stk-block-card>.stk-container{flex:1 1 auto;display:flex;flex-direction:column}.ak-product-cards .stk-block-card__content{flex:1 1 auto;display:flex;flex-direction:column}.ak-product-cards .stk-block-card__content>.stk-inner-blocks{flex:1 1 auto;display:flex;flex-direction:column}.ak-product-cards .stk-block-card__content .stk-block-button-group{margin-top:auto}.ak-product-cards .stk-block-card .stk-block-card__image{height:auto!important;aspect-ratio:1\/1}.ak-product-cards .stk-block-card .stk-block-card__image img{object-fit:contain!important;object-position:50% 50%!important;width:100%;height:100%}.ak-product-cards .stk-block-card .stk-block-card__content{padding:20px 16px!important}.ak-product-cards .stk-block-card .stk-block-subtitle__text{font-size:14px!important;line-height:1.5!important;word-break:normal!important;overflow-wrap:normal!important;hyphens:manual!important}.ak-product-cards .stk-block-card .stk-button{padding-left:16px!important;padding-right:16px!important}.ak-product-cards .stk-block-card .stk-block-button-group .stk-button-group,.ak-product-cards .stk-block-card .stk-block-button,.ak-product-cards .stk-block-card .stk-button{width:100%}.ak-product-cards .stk-block-card .stk-button{justify-content:center;padding-left:8px!important;padding-right:8px!important}.ak-product-cards .stk-block-card .stk-button__inner-text{white-space:nowrap;font-size:14px!important}<\/style>\n\n\n\n<div class=\"wp-block-columns ak-product-cards is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-6918a0d is-style-default\" data-v=\"2\" data-block-id=\"6918a0d\"><style>.stk-6918a0d {opacity:1 !important;}.stk-6918a0d .stk-block-card__image{height:249px !important;}.stk-6918a0d .stk-block-card__image img{transform:scale(1) !important;object-position:56.00000000000001% 73% !important;}<\/style><div class=\"stk--no-padding stk-container stk-6918a0d-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-6342\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1.jpg\" width=\"2048\" height=\"2048\" alt=\"Gentle Gel - gentle face wash\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1.jpg 2048w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-300x300.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-1024x1024.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-150x150.jpg 150w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-768x768.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-1536x1536.jpg 1536w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-600x600.jpg 600w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-800x800.jpg 800w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-100x100.jpg 100w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/06\/GENTLE-GEL_1-50x50.jpg 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-6918a0d-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-729bf1a\" id=\"crea\" data-block-id=\"729bf1a\"><style>.stk-729bf1a {margin-bottom:6px !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><strong>Gentle Gel<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">500 ml<\/p>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-79374c9\" data-block-id=\"79374c9\"><p class=\"stk-block-subtitle__text stk-subtitle\">Gentle cleansing with prebiotics and a chelating agent<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-37225cf\" data-block-id=\"37225cf\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-center stk-block stk-e4f838b\" data-block-id=\"e4f838b\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/alexandrakubas.com\/en\/product\/gentle-gel\/\"><span class=\"stk-button__inner-text\">  View Gentle Gel  <\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-stackable-card alignfull stk-block-card stk-block stk-2724130 is-style-default\" data-v=\"2\" data-block-id=\"2724130\"><style>.stk-2724130 .stk-block-card__image{height:249px !important;}<\/style><div class=\"stk--no-padding stk-container stk-2724130-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-4391\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB.jpg\" width=\"2048\" height=\"2048\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB.jpg 2048w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-300x300.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-1024x1024.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-150x150.jpg 150w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-768x768.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-1536x1536.jpg 1536w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-600x600.jpg 600w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-800x800.jpg 800w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-100x100.jpg 100w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SMOOTHING-CLEANSER-AOB-50x50.jpg 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-2724130-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9b2c77e\" id=\"smo\" data-block-id=\"9b2c77e\"><style>.stk-9b2c77e {margin-bottom:6px !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><strong>Smoothing Cleanser<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">50 ml<\/p>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-1de9832\" data-block-id=\"1de9832\"><p class=\"stk-block-subtitle__text stk-subtitle\">Hydrates, softens and smooths<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-968b836\" data-block-id=\"968b836\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-c980d30\" data-block-id=\"c980d30\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/alexandrakubas.com\/en\/product\/smoothing-cleanser-en\/\"><span class=\"stk-button__inner-text\">View Cleanser<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-eafb0fe is-style-default\" data-v=\"2\" data-block-id=\"eafb0fe\"><style>.stk-eafb0fe {opacity:1 !important;}.stk-eafb0fe .stk-block-card__image{height:249px !important;}.stk-eafb0fe .stk-block-card__image img{transform:scale(1) !important;object-position:56.00000000000001% 73% !important;}<\/style><div class=\"stk--no-padding stk-container stk-eafb0fe-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-4399\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB.jpg\" width=\"2048\" height=\"2048\" alt=\"Cream - face cream\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB.jpg 2048w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-300x300.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-1024x1024.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-150x150.jpg 150w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-768x768.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-1536x1536.jpg 1536w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-600x600.jpg 600w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-800x800.jpg 800w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-100x100.jpg 100w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-CREAM-50-AOB-50x50.jpg 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-eafb0fe-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ba30c1e\" id=\"crea\" data-block-id=\"ba30c1e\"><style>.stk-ba30c1e {margin-bottom:6px !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><strong>Cream<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">50 ml<\/p>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-d46d6cc\" data-block-id=\"d46d6cc\"><p class=\"stk-block-subtitle__text stk-subtitle\">Supports the skin\u2019s self-regeneration<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0feb192\" data-block-id=\"0feb192\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-center stk-block stk-da1a178\" data-block-id=\"da1a178\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/alexandrakubas.com\/en\/product\/cream-en\/\"><span class=\"stk-button__inner-text\">  View Cream  <\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div class=\"wp-block-stackable-card stk-block-card stk-block stk-7faf1c7 is-style-default\" data-v=\"2\" data-block-id=\"7faf1c7\"><style>.stk-7faf1c7 .stk-block-card__image{height:249px !important;}<\/style><div class=\"stk--no-padding stk-container stk-7faf1c7-container stk-hover-parent\"><figure class=\"stk-block-card__image stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-4401\" src=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB.jpg\" width=\"2048\" height=\"2048\" srcset=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB.jpg 2048w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-300x300.jpg 300w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-1024x1024.jpg 1024w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-150x150.jpg 150w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-768x768.jpg 768w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-1536x1536.jpg 1536w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-600x600.jpg 600w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-800x800.jpg 800w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-100x100.jpg 100w, https:\/\/alexandrakubas.com\/wp-content\/uploads\/2025\/06\/1-SERUM-AOB-50x50.jpg 50w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure><div class=\"stk-container-padding stk-block-card__content\"><div class=\"stk-block-content stk-inner-blocks stk-7faf1c7-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e275428\" id=\"strong-serum-q-10-strong\" data-block-id=\"e275428\"><style>.stk-e275428 {margin-bottom:6px !important;}<\/style><p class=\"stk-block-heading__text has-text-color\"><strong>Serum + Q10<\/strong><\/p><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">30 ml<\/p>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-a6c76d0\" data-block-id=\"a6c76d0\"><p class=\"stk-block-subtitle__text stk-subtitle\">Antioxidant serum with omega fatty acids and coenzyme Q10<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-b7790ae\" data-block-id=\"b7790ae\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button has-text-align-center stk-block stk-9811a84\" data-block-id=\"9811a84\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/alexandrakubas.com\/en\/product\/serumq10\/\"><span class=\"stk-button__inner-text\">  View Serum  <\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Alexandra Kubas Team<\/em><\/strong><br>Scientific review: Aleksandra Kubas-Maliszewska, cosmetic scientist<\/p>\n\n\n        <div class=\"wpo-gr-form-wrapper-v2\">\n            <div class=\"wpo-gr-form-inner-v2\">\n                <h3 class=\"wpo-gr-headline-v2\">Join the Pure Raw Rich newsletter<\/h3>\n\n                <div class=\"wpo-gr-copy-v2\">\n                    <p>Evidence-based skincare tips from a cosmetic scientist, straight to your inbox.<\/p>\n                <\/div>\n\n                <div class=\"wpo-gr-panel-v2\">\n                    <p class=\"wpo-gr-note-v2\">I\u2019m a cosmetic scientist and the founder of Pure Raw Rich.<\/p>\n\n                    <form class=\"wpo-gr-form wpo-gr-form-v2\">\n                        <p class=\"wpo-gr-field wpo-gr-field-v2\">\n                            <input\n                                type=\"email\"\n                                name=\"email\"\n                                class=\"wpo-gr-input wpo-gr-input-v2\"\n                                placeholder=\"Sign up for the newsletter\"\n                                required\n                            >\n\n                            <button type=\"submit\" class=\"wpo-gr-button wpo-gr-button-v2\">\n                                JOIN US                            <\/button>\n                        <\/p>\n\n                        <p class=\"wpo-gr-field wpo-gr-checkbox wpo-gr-checkbox-v2\">\n                            <label>\n                                <input type=\"checkbox\" name=\"consent\" required>\n                                <span>By continuing, you accept the privacy policy<\/span>\n                            <\/label>\n                        <\/p>\n\n                        <div class=\"wpo-gr-messages\"><\/div>\n                    <\/form>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n\n\n\n<h2 id=\"frequently-asked-questions-faq\" class=\"wp-block-heading\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1791706984806\"><strong class=\"schema-faq-question\">What is the correct order of skincare?<\/strong> <p class=\"schema-faq-answer\">Apply products from the lightest, water-based ones to the richest, oil-based ones: makeup removal and cleansing first, then (optionally) thermal water instead of toner, then serum and finally cream. This creates occlusion that traps moisture in the skin.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791706984813\"><strong class=\"schema-faq-question\">Which comes first, cream or serum?<\/strong> <p class=\"schema-faq-answer\">Usually serum. The universal rule is to go from the lightest (water-based) to the heaviest (oil-based) product. If your serum is water-based, always follow it with a cream to seal in hydration; an oil-based serum on its own already protects against moisture loss.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791706984820\"><strong class=\"schema-faq-question\">How long should you wait before applying cream after serum?<\/strong> <p class=\"schema-faq-answer\">Don&#8217;t wait \u2013 apply the cream immediately, before a water-based serum evaporates. The same applies to an anhydrous, oil-based serum: apply the cream right after it, or mix both products in your hand before applying.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1791706984827\"><strong class=\"schema-faq-question\">How long should you cleanse your face?<\/strong> <p class=\"schema-faq-answer\">At least 60 seconds. That&#8217;s how long it takes to remove impurities effectively and let the cleansing agents work properly.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Published: 28.02.2025 | Updated: 26.05.2025 | Reading time approx. 8 min. Conscious facial care is based not only on selecting the right active ingredients but also on applying skincare products properly and in the correct order. The order in which skincare products are applied determines their effectiveness and can significantly impact various skin types and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,147],"tags":[],"class_list":["post-1936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-skincare-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is the correct order of a skincare routine?<\/title>\n<meta name=\"description\" content=\"Conscious and effective skincare is about active ingredients, but also the correct order of applying them. Find out how to do it right\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the correct order of a skincare routine?\" \/>\n<meta property=\"og:description\" content=\"Conscious and effective skincare is about active ingredients, but also the correct order of applying them. Find out how to do it right\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Alexandra Kubas\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-28T12:42:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T15:34:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aleksandra Kubas-Maliszewska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aleksandra Kubas-Maliszewska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/\"},\"author\":{\"name\":\"Aleksandra Kubas-Maliszewska\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/#\\\/schema\\\/person\\\/7ffe37bfb2c9db064054279b6c129743\"},\"headline\":\"Skincare Correct Order: The Correct Way of Applying Skincare Products\",\"datePublished\":\"2025-02-28T12:42:40+00:00\",\"dateModified\":\"2026-10-22T15:34:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/\"},\"wordCount\":1776,\"publisher\":{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrakubas.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/skincare-correct-order-cover.jpg\",\"articleSection\":[\"Blog\",\"Skincare tips\"],\"inLanguage\":\"en-US\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/\",\"url\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/\",\"name\":\"What is the correct order of a skincare routine?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/alexandrakubas.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/skincare-correct-order-cover.jpg\",\"datePublished\":\"2025-02-28T12:42:40+00:00\",\"dateModified\":\"2026-10-22T15:34:00+00:00\",\"description\":\"Conscious and effective skincare is about active ingredients, but also the correct order of applying them. Find out how to do it right\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984806\"},{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984813\"},{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984820\"},{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984827\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#primaryimage\",\"url\":\"https:\\\/\\\/alexandrakubas.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/skincare-correct-order-cover.jpg\",\"contentUrl\":\"https:\\\/\\\/alexandrakubas.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/skincare-correct-order-cover.jpg\",\"width\":1366,\"height\":768,\"caption\":\"Skincare order: cleansing, toning, serum, cream\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Strona g\u0142\u00f3wna\",\"item\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/home-english\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skincare Correct Order: The Correct Way of Applying Skincare Products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/\",\"name\":\"Alexandra Kubas\",\"description\":\"Alexandra Kubas\",\"publisher\":{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/#organization\",\"name\":\"M\u00f3j Blog\",\"url\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/alexandrakubas.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Group-1@2x.png\",\"contentUrl\":\"https:\\\/\\\/alexandrakubas.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Group-1@2x.png\",\"width\":420,\"height\":23,\"caption\":\"M\u00f3j Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/#\\\/schema\\\/person\\\/7ffe37bfb2c9db064054279b6c129743\",\"name\":\"Aleksandra Kubas-Maliszewska\",\"description\":\"Technolog kosmetyk\u00f3w, autorka receptur Pure Raw Rich, odpowiedzialna za ich wdro\u017cenie i produkcj\u0119. Studiowa\u0142a chemi\u0119 kosmetyczn\u0105 na Wydziale In\u017cynierii Warszawskiej Akademii Medyczno-Technicznej Nauk Stosowanych. Recenzentka artyku\u0142\u00f3w popularnonaukowych w czasopi\u015bmie Aesthetic Cosmetology and Medicine.\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984806\",\"position\":1,\"url\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984806\",\"name\":\"What is the correct order of skincare?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Apply products from the lightest, water-based ones to the richest, oil-based ones: makeup removal and cleansing first, then (optionally) thermal water instead of toner, then serum and finally cream. This creates occlusion that traps moisture in the skin.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984813\",\"position\":2,\"url\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984813\",\"name\":\"Which comes first, cream or serum?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Usually serum. The universal rule is to go from the lightest (water-based) to the heaviest (oil-based) product. If your serum is water-based, always follow it with a cream to seal in hydration; an oil-based serum on its own already protects against moisture loss.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984820\",\"position\":3,\"url\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984820\",\"name\":\"How long should you wait before applying cream after serum?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Don't wait \u2013 apply the cream immediately, before a water-based serum evaporates. The same applies to an anhydrous, oil-based serum: apply the cream right after it, or mix both products in your hand before applying.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984827\",\"position\":4,\"url\":\"https:\\\/\\\/alexandrakubas.com\\\/en\\\/skincare-correct-order-the-correct-way-of-applying-skincare-products\\\/#faq-question-1791706984827\",\"name\":\"How long should you cleanse your face?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"At least 60 seconds. That's how long it takes to remove impurities effectively and let the cleansing agents work properly.\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the correct order of a skincare routine?","description":"Conscious and effective skincare is about active ingredients, but also the correct order of applying them. Find out how to do it right","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/","og_locale":"en_US","og_type":"article","og_title":"What is the correct order of a skincare routine?","og_description":"Conscious and effective skincare is about active ingredients, but also the correct order of applying them. Find out how to do it right","og_url":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/","og_site_name":"Alexandra Kubas","article_published_time":"2025-02-28T12:42:40+00:00","article_modified_time":"2026-10-22T15:34:00+00:00","og_image":[{"width":1366,"height":768,"url":"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover.jpg","type":"image\/jpeg"}],"author":"Aleksandra Kubas-Maliszewska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Aleksandra Kubas-Maliszewska","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#article","isPartOf":{"@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/"},"author":{"name":"Aleksandra Kubas-Maliszewska","@id":"https:\/\/alexandrakubas.com\/en\/#\/schema\/person\/7ffe37bfb2c9db064054279b6c129743"},"headline":"Skincare Correct Order: The Correct Way of Applying Skincare Products","datePublished":"2025-02-28T12:42:40+00:00","dateModified":"2026-10-22T15:34:00+00:00","mainEntityOfPage":{"@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/"},"wordCount":1776,"publisher":{"@id":"https:\/\/alexandrakubas.com\/en\/#organization"},"image":{"@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#primaryimage"},"thumbnailUrl":"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover.jpg","articleSection":["Blog","Skincare tips"],"inLanguage":"en-US"},{"@type":["WebPage","FAQPage"],"@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/","url":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/","name":"What is the correct order of a skincare routine?","isPartOf":{"@id":"https:\/\/alexandrakubas.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#primaryimage"},"image":{"@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#primaryimage"},"thumbnailUrl":"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover.jpg","datePublished":"2025-02-28T12:42:40+00:00","dateModified":"2026-10-22T15:34:00+00:00","description":"Conscious and effective skincare is about active ingredients, but also the correct order of applying them. Find out how to do it right","breadcrumb":{"@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#breadcrumb"},"mainEntity":[{"@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984806"},{"@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984813"},{"@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984820"},{"@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984827"}],"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#primaryimage","url":"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover.jpg","contentUrl":"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2026\/10\/skincare-correct-order-cover.jpg","width":1366,"height":768,"caption":"Skincare order: cleansing, toning, serum, cream"},{"@type":"BreadcrumbList","@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Strona g\u0142\u00f3wna","item":"https:\/\/alexandrakubas.com\/en\/home-english\/"},{"@type":"ListItem","position":2,"name":"Skincare Correct Order: The Correct Way of Applying Skincare Products"}]},{"@type":"WebSite","@id":"https:\/\/alexandrakubas.com\/en\/#website","url":"https:\/\/alexandrakubas.com\/en\/","name":"Alexandra Kubas","description":"Alexandra Kubas","publisher":{"@id":"https:\/\/alexandrakubas.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alexandrakubas.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/alexandrakubas.com\/en\/#organization","name":"M\u00f3j Blog","url":"https:\/\/alexandrakubas.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/alexandrakubas.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2024\/10\/Group-1@2x.png","contentUrl":"https:\/\/alexandrakubas.com\/wp-content\/uploads\/2024\/10\/Group-1@2x.png","width":420,"height":23,"caption":"M\u00f3j Blog"},"image":{"@id":"https:\/\/alexandrakubas.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/alexandrakubas.com\/en\/#\/schema\/person\/7ffe37bfb2c9db064054279b6c129743","name":"Aleksandra Kubas-Maliszewska","description":"Technolog kosmetyk\u00f3w, autorka receptur Pure Raw Rich, odpowiedzialna za ich wdro\u017cenie i produkcj\u0119. Studiowa\u0142a chemi\u0119 kosmetyczn\u0105 na Wydziale In\u017cynierii Warszawskiej Akademii Medyczno-Technicznej Nauk Stosowanych. Recenzentka artyku\u0142\u00f3w popularnonaukowych w czasopi\u015bmie Aesthetic Cosmetology and Medicine."},{"@type":"Question","@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984806","position":1,"url":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984806","name":"What is the correct order of skincare?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Apply products from the lightest, water-based ones to the richest, oil-based ones: makeup removal and cleansing first, then (optionally) thermal water instead of toner, then serum and finally cream. This creates occlusion that traps moisture in the skin.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984813","position":2,"url":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984813","name":"Which comes first, cream or serum?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Usually serum. The universal rule is to go from the lightest (water-based) to the heaviest (oil-based) product. If your serum is water-based, always follow it with a cream to seal in hydration; an oil-based serum on its own already protects against moisture loss.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984820","position":3,"url":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984820","name":"How long should you wait before applying cream after serum?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Don't wait \u2013 apply the cream immediately, before a water-based serum evaporates. The same applies to an anhydrous, oil-based serum: apply the cream right after it, or mix both products in your hand before applying.","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984827","position":4,"url":"https:\/\/alexandrakubas.com\/en\/skincare-correct-order-the-correct-way-of-applying-skincare-products\/#faq-question-1791706984827","name":"How long should you cleanse your face?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"At least 60 seconds. That's how long it takes to remove impurities effectively and let the cleansing agents work properly.","inLanguage":"en-US"},"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/alexandrakubas.com\/en\/wp-json\/wp\/v2\/posts\/1936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alexandrakubas.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alexandrakubas.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alexandrakubas.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/alexandrakubas.com\/en\/wp-json\/wp\/v2\/comments?post=1936"}],"version-history":[{"count":19,"href":"https:\/\/alexandrakubas.com\/en\/wp-json\/wp\/v2\/posts\/1936\/revisions"}],"predecessor-version":[{"id":8482,"href":"https:\/\/alexandrakubas.com\/en\/wp-json\/wp\/v2\/posts\/1936\/revisions\/8482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alexandrakubas.com\/en\/wp-json\/wp\/v2\/media\/7413"}],"wp:attachment":[{"href":"https:\/\/alexandrakubas.com\/en\/wp-json\/wp\/v2\/media?parent=1936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alexandrakubas.com\/en\/wp-json\/wp\/v2\/categories?post=1936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alexandrakubas.com\/en\/wp-json\/wp\/v2\/tags?post=1936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}